For mum content creators

Tell me what to film today.

Every morning, get one ready-to-shoot brief: the clip idea, the hook, the caption, the shot list, and the time to post. No more staring at your phone wondering.

3 daily briefs free · £19/month for unlimited

How it works

From overwhelmed to filmed in 3 steps.

1. Tell us your vibe

2-minute setup: niche, kids' ages, what you want to be known for.

2. Get today's brief

Each morning we hand you ONE concrete idea built for your real life.

3. Film it & post

Hook, caption, shot list, best post time — all done. You just press record.

Inside the studio

Everything you need. Nothing you don't.

Tell Me What To Film

A full daily brief, personalised to your niche, kids and life — not generic 'content ideas'.

Viral Content Lab

Paste any trend. Get the hook breakdown and how to remix it for YOUR audience.

Weekly Planner

Your whole week mapped out. Drag, drop, done.

Growth Insights

We learn what works for you and double down on it.

UGC Creator Hub

Pricing, pitches and scripts that get brands to actually pay you.

Built for real life

Designed to feel calm, not overwhelming. Because you already are.

Pricing

Free to start. Upgrade when you're ready.

Free

£0

Find your rhythm.

  • 3 daily briefs / day
  • Caption + hook generator
  • Read-only weekly planner

Premium

£19/mo

Cancel anytime

  • Unlimited daily briefs
  • Viral Content Lab
  • Clip Recycler
  • Growth Insights
  • UGC pitches & pricing

Lifetime

£299

One payment. Forever yours.

  • Everything in Premium
  • Pay once, never again
  • All future features included

FAQ

Things mums ask us

Do I need to be on camera?+

Nope. Most briefs work as voiceover, hands-only or text-on-screen.

What platforms is it for?+

TikTok and Instagram Reels. Briefs are designed for short-form vertical video.

How long does setup take?+

About 2 minutes. Tell us your niche, kids' ages and goal and you're in.

Can I cancel anytime?+

Yes — one click in Settings. No awkward emails.

Tomorrow morning, your brief is ready.

Stop scrolling for ideas. Start filming the right one.